FOODSERVICE
DEVELOPMENT
Foodservice
in convenience stores runs the gamut from a
single coffee burner to restaurant areas with
upwards of forty seats. Inevitably, when a
customer enters a convenience store, they either
gain or lose their appetite.
Available in today's fast food market is the
ability for convenience store operators to
incorporate both a national or regional branded
fast food restaurant into both existing or
ground/up facilities. We offer our clients a
selection of over forty fast food companies that
currently offer co/branding programs. In
addition, we also offer proprietary fast food
programs that compliment the breakfast, lunch,
and dinner mealtimes.
PROMOTION
AND ADVERTISING
C-STORE DESIGN works with clients, and their
agencies, to create goal-oriented
advertising/promotion plans. From a strategic
viewpoint, we assist in establishing overall
objectives and developing systems and techniques
for program evaluation. Then we help plan
promotion calendars and related continuity or
tie-in events.
Most convenience stores give away balloons at
their grand openings, while selling warm soda at
a low case price. Then, except for an occasional
coffee club program or a giant-sized post mix
drink at a discount price, they return to
business as usual--the same vendor deals as
anyone else in town, at prices only slightly
higher than supermarkets.
Here are three rules to consider. When you
advertise, don't spend money to say things
others can say. When you promote "go
togethers" always try to make one of the
items a "value added" product produced
in your store. When you sell gasoline, feature
the promotion both at the pumps and at the cash
register.
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